Essays about: "Krasimira Stoyanova"

Found 1 essay containing the words Krasimira Stoyanova.

  1. 1. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE