Essays about: "Kristin Hedlund"

Found 2 essays containing the words Kristin Hedlund.

  1. 1. An Unexpected Tale - A study of incongruity effects on storytelling in advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mathilda Eriksson; Kristin Hedlund; [2014]
    Keywords : Advertising Effectiveness; Storytelling; Incongruity; Branding;

    Abstract : This thesis investigates the effects brand incongruity has on advertising effectiveness for story-based communication. The role of ad-brand incongruity has been tested for argumentative advertising before. However, there still exist some knowledge gaps, one of them being how incongruity relates to corporate storytelling. READ MORE

  3. 2. With mindset in mind - A quantitative study of the impact of implicit beliefs on negotiation performance

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marie Dahl; Kristin Hedlund; [2012]
    Keywords : Negotiation; Implicit beliefs; Malleability;

    Abstract : Negotiation is a subject of increasing interest, both within the managerial field and in business education. Though it historically has been believed that negotiation ability is a fixed trait, the last thirty years of research has shown that this is not the case. READ MORE