Essays about: "Kristin Magnusson"

Found 1 essay containing the words Kristin Magnusson.

1. 1. Customer Engagement & Loyalty Cultivation Through Social Media : A Small Business Perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marilyn Starkenberg; Jacob Åman; Kristin Magnusson; [2013]
   Keywords : Social Media; Customer Engagement; Customer Loyalty; Mormor Magda’s Därproducerade Glass; Social Media Mar-keting; Small Business;

   Abstract : Background:  Social media is a constantly growing medium for communication that enables companies to interact with current and potential customers. It is of utmost importance that companies learn how to use social media in order to engage their customers, which will lead to greater customer loyalty. READ MORE