Essays about: "Kristin Schröder"

Found 1 essay containing the words Kristin Schröder.

  1. 1. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kristin Schröder; Saskia Pietralla; [2018]
    Keywords : Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Abstract : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. READ MORE