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1. 1. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

   University essay from Företagsekonomiska institutionen

   Author : Kristin Spjuth; Catherine Holmström; [2005]
   Keywords : ;

   Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE