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1. 1. Fast Born Globals - An analysis of International Entrepreneurship in the Mobile Applications Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Kristina Böhm; Benjamin Tschauner; [2011]
   Keywords : Born Globals; International Entrepreneurship; Mobile Software Applications Industry; Mobile Apps; Internationalization;

   Abstract : The introduction of smartphones caused a disruptive change in the mobile telecommunications industry. Digital distribution platforms demounted market entry barriers and allow software firms to easily distribute their products on a global scale. READ MORE