Essays about: "Kristina Carlsson"

Found 3 essays containing the words Kristina Carlsson.

  1. 1. What Factors Contribute to Sales of Groceries Online? - A quantitative study of Swedish urban consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kristina Carlsson; Amanda Larsson; [2014]
    Keywords : Factors.; Sales; Sweden; Actual Purchases; Retail; Grocery; Online; Business and Economics;

    Abstract : Title What Factors Contribute to Sales of Groceries Online? – A quantitative study of Swedish urban customers. Date of seminar 2014-06-02 Course BUSN39 Business Administration: Global Marketing Authors Kristina Carlsson & Amanda Larsson Advisor Jens Hultman Purpose The aim with this study is to investigate what factors contribute to Actual Purchases of online groceries. READ MORE

  3. 2. State of Existence A Minor Field Study on Liminality and Enforcement of Existence in Jordan

    University essay from Lunds universitet/Socialhögskolan

    Author : Kristina Carlsson; Fredrik Christensson; [2012]
    Keywords : Intellectual Disability; Social Work; Strategies; Jordan; Community Based Rehabilitation; Social Sciences;

    Abstract : This study comprises a three month fieldwork and 25 interviews conducted in Jordan on community based rehabilitation of persons with intellectual disability. The analytic procedure was conducted in an explicit and systematic manner much inspired by Grounded Theory. READ MORE

  4. 3. Positioning of a brand point of parity : a study of a possible approach for taking position of a point of parity in a mature business to business market

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Kristina Linander; Carolina Carlsson; [2012]
    Keywords : Positioning; Points of Parity; Brand Identity; Brand Equity; Brand communication; Food Safety;

    Abstract : Every organisation has to build their brand on specific associations that they want to be related to. These associations can be divided into two categories: points of parity and points of difference. Traditionally brands have been concentrating on the company’s points of difference in their positioning strategies. READ MORE