Essays about: "Kristina Checheleva"

Found 1 essay containing the words Kristina Checheleva.

  1. 1. Consumers’ preferences towards eco-labeled products and purchase intention : The moderating effect of national culture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kristina Checheleva; Tatiana Kucheryavenko; [2017]
    Keywords : Eco-labeling; eco-labeled product; consumer preferences; health care; environmental care; purchase intention; culture; cultural dimensions; moderating effect.;

    Abstract : Eco-labeling is an important matter in the modern world, because of its relationship to the significant issues of the society, i.e. environmental and health care. More and more people pay great attention to the ‘green’ aspect of their lives. READ MORE