Essays about: "Kristina Landström"

Found 1 essay containing the words Kristina Landström.

  1. 1. Enhancing the Innovation Performance by Employing Criteria - A Multiple Case Study of How Decision-Makers at Large Enterprises in Sweden Can Employ Criteria to Evaluate Early-Stage Innovation Projects

    University essay from Göteborgs universitet/Graduate School

    Author : Ebba Hällin Olsson; Kristina Landström; [2020-07-22]
    Keywords : Front end Innovation; Early-stage innovation project; Idea screening; Idea selection; Idea evaluation; Idea assessment; Project selection; Decision-making and Intuition;

    Abstract : Background and Purpose: Innovation cycles continues to become progressively shorter, hence making it more important for companies to make the right decision regarding what ideas to develop further, and which ones to reject. Ideas emerge in the front end of the innovation process, characterized by high uncertainty and low level of available information. READ MORE