Essays about: "Kristina Torstensson"

Found 1 essay containing the words Kristina Torstensson.

  1. 1. Strategies for establishing a new successful brand on the Swedish market

    University essay from Ekonomiska institutionen

    Author : Anna Maluszynska; Kristina Torstensson; [2004]
    Keywords : Business and economics; branding; branding strategies; core value; market communication; positioning; identity; internal loyalty; product attributes; Ekonomi;

    Abstract : Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. READ MORE