Essays about: "Kristine Åsblom"
Found 2 essays containing the words Kristine Åsblom.
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1. ‘In the Region for the Region’ – Tailoring Solutions to the Mid-Segmnet in Emerging Markets . A case study of Bühler Bangalore’s Mid-Segment Innovations
University essay from Göteborgs universitet/Graduate SchoolAbstract : Western MNCs active in emerging markets have traditionally catered the high-income customers of the premium-segment. Meanwhile, the economic growth in emerging markets, such as China and India, has led to a vast mid-segment with differing needs. READ MORE
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2. The Decision-Making Process of Swedish Born Global Video Game Developers – Effectuation and Causation
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The increasing globalisation of the modern world has made it possible for companies to internationalise far more rapidly than before (Andersson & Wictor, 2003) The term Born Global is an example of companies that are international almost directly after their foundation. Video game developers are good examples of Born Globals, i.e. READ MORE