Essays about: "Krystof Raska"

Found 1 essay containing the words Krystof Raska.

  1. 1. Influence of Augmented Reality on Purchase Intention : The IKEA Case

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krystof Raska; Tobias Richter; [2017]
    Keywords : augmented reality; ar; ikea; mobile applications; virtual reality; technology acceptance; purchase intention; consumer behavior;

    Abstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE