Essays about: "Kundinvolvering"
Showing result 1 - 5 of 6 essays containing the word Kundinvolvering.
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1. Customer Involvement in the Product DevelopmentProcess at an SME Digital Business Platform
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Some of the world’s most valuable companies today are platform businesses. Both smaller and larger companies are turning their product and service development from a linear developmentapproach to a platform approach. READ MORE
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2. Value co-creation: Enablers and risks during value proposition development : A case study in the IT industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose – The purpose of this study is to advance the understanding of what enablers and risks become evident in value co-creation and how they affect value proposition development. To fulfill this research purpose, the following research questions were derived: RQ1: What are the enablers that become evident during value co-creation in an IT context?, RQ2a: What are the risks that become evident during value co-creation in an IT context?, and RQ2b: How can IT service providers mitigate these risks during value proposition development? Method – The study is an exploratory inductive single case study of a specific business environment that revolves around related services in the IT industry. READ MORE
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3. Customer involvement in the creation of a value proposition for a start-up
University essay from Mälardalens högskola/Akademin för innovation, design och teknikAbstract : Background The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. READ MORE
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4. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE
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5. Customer Value Based Service Design : Identifying Revenue Opportunities within Fiber Business
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : This paper describes a study of revenue opportunity identification at a telecommunications company in Sweden. The study is based on a development process for creating products and services based on the customers’ needs and opinions. READ MORE