Essays about: "Kundkunskaper"

Found 2 essays containing the word Kundkunskaper.

  1. 1. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Thomas Nilsson; Rasmus Schwerin; [2019]
    Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

    Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE

  3. 2. The Future Bank : Banking services seen through the eye of Generation Y, risin’ up to the challenge of industrial transformation.

    University essay from KTH/Hållbarhet och industriell dynamik

    Author : Kärsti Kämpe; Amanda Näsman; [2018]
    Keywords : Open banking; Platform economies; Generation Y; PSD2; New service development; Customer knowledge; Multi-sided platforms; Customer innovation; Open banking; Plattform ekonomier; Generation Y; PSD2; Ny tjänsteutveckling; Kundkunskaper; Flersidiga plattformar; Kunddriven innovation;

    Abstract : The financial sector, as we know it, is radically transforming. As a result of the European regulation PSD2, customers banking data is becoming available for third parties by APIs [Evry n.d]. The traditional banks are now being exposed to competition from FinTechs and BigTech [Evry 2017]. READ MORE