Essays about: "Kundlojalitet"

Showing result 21 - 25 of 30 essays containing the word Kundlojalitet.

1. 21. Corporate customer loyalty within the banking sector: The case of SEB

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sofia Björk; [2015]
   Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

   Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

3. 22. Technology Strategies for Personalized Marketing in the Computer Game Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Sam Henriksson; [2015]
   Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

   Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE

4. 23. Klagomålshantering av e-handelsföretag på Facebook : ett ramverk för klagomålshantering

   University essay from SLU/Dept. of Economics

   Author : Andreas Hansson; Kristian Larsson; Billy Persson; [2014]
   Keywords : e-handel; Negativ mun-till-mun”; Facebook; klagomålshantering; kundlojalitet;

   Abstract : Svensk e-handel har de senaste åren vuxit kraftigt, vilket har lett till att andelen e-handels-företag har ökat i Sverige de senaste åren. Konsumenten har idag större valmöjlighet vid val av företag. Företagen erbjuder bra fraktvillkor, tryggare betalningsformer och mer användarvänliga hemsidor. READ MORE

5. 24. Luxury Customer Relationship Management : Customer loyalty through a luxury perspective

   University essay from Institutionen för ekonomisk och industriell utveckling; Filosofiska fakulteten

   Author : Helena Lönnevik; Fiorella Piedra; [2011]
   Keywords : CRM; customer relationship management; LCRM; luxury customer relationship management; luxury; fashion; customer loyalty; CRM; customer relationship management; LCRM; luxury customer relationship management; lyx; mode; kundlojalitet;

   Abstract : Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. READ MORE

6. 25. Customer Loyalty: A case study of a local bank in Sweden

   University essay from Internationella Handelshögskolan

   Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
   Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

   Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE