Essays about: "Kuntola Choudhury"
Found 1 essay containing the words Kuntola Choudhury.
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1. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE
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