Essays about: "Kuntola Choudhury"

Found 1 essay containing the words Kuntola Choudhury.

  1. 1. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Heidi Botic; Kuntola Choudhury; [2019]
    Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

    Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE