Essays about: "Kvalitativ Insikt"

Showing result 1 - 5 of 19 essays containing the words Kvalitativ Insikt.

  1. 1. Local food markets : consumer perspectives and values

    University essay from SLU/Dept. of Forest Economics

    Author : Heléna Lindström; [2019]
    Keywords : decision-making; direct markets; local foods; service-dominant logic; values;

    Abstract : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. READ MORE

  2. 2. A cost-benefit analysis of the extension of the Stockholm subway system Akalla-Barkarby

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Emelie Lindström; [2018]
    Keywords : cost-benefit analysis; transportation; infrastructure; subway; social sustainability;

    Abstract : The construction of the new subway extension between Akalla and Barkarby is a project that is already contracted upon and will be completed in 2025. Current studies on this subway extension shows that it is not profitable from a socioeconomic viewpoint but still the project is continued with which makes it an interesting study area. READ MORE

  3. 3. Online game design theories for interactive marketing : Gamification is not enough

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Beatrice Lundgren; [2017]
    Keywords : Interaction Design; Game Design; Gamification; Interactive Marketing; Player Types; Game Elements; Timing; Interaktionsdesign; speldesign; spelifiering; interaktiv marknadsföring; spelartyper; spelmekanismer; timing;

    Abstract : This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing. READ MORE

  4. 4. Den moderna mjölkproduktionens etiska problem : en kvalitativ studie baserad på djupintervjuer med 8 nyckelpersoner

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Hanna Simonsson; [2016]
    Keywords : modern mjölkproduktion; djuretik; modern milk production; animal ethics;

    Abstract : Jordbruket och mjölkproduktionen har det senaste århundradet genomgått en omvälvande förändring, och utvecklats snabbt i takt med övriga samhället. Marknaden har förändrats liksom förutsättningar för produktionen. Antalet mjölkbönder har minskat kraftigt, samtidigt som antalet kor hos varje bonde mer än tiofaldigats. READ MORE

  5. 5. Ephemeral Selves: A semiotic cultural analysis of a Swedish bicycle helmet campaign

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Robin Öberg; [2016]
    Keywords : Applied Cultural Analysis; Bicycle Helmets; C.S. Peirce; Cultural Anthropology; Ephemeral Selves; European Ethnology; Evaluation; Governance; MACA; Marketing; Material Culture; Materiality; Mixed-Methods Approach; Performance; Policy; Semiotics; Social Self; Statistics; Traffic Safety Campaign; Qualitative Insight; Cykelhjälmar; Efemära Själv; Europeisk Etnologi; Kvalitativ Insikt; Kulturantropologi; Marknadsföring; Materiell Kultur; Materialitet; Riktlinjer; Semiotik; Socialt Själv; SPSS; Statistik; Styrmedel; Tillämpad Kulturanalys; trafiksäkerhetskampanjer; Uppträdande; Cultural Sciences; Social Sciences;

    Abstract : In 2014, Lund municipality in Sweden handed out 830 bicycle helmets for free. Such governance campaigns are commonplace in Sweden, yet no campaign has ever been evaluated. There are two research aims to this thesis. First, to evaluate how many of the 830 cyclists actually wear the bicycle helmets that they received. READ MORE