Essays about: "LGBTQ images"

Found 1 essay containing the words LGBTQ images.

  1. 1. No cap: Striving for authenticity : LGBTQ images and Gen Z’s perception of fast fashion brand authenticity

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Maximilian Ignatzek; Matilda de Jong; [2022]
    Keywords : Brand authenticity; Brand Authenticity Construct; Fashion; Fast fashion; Advertising; Generation Z; Gen Z; LGBTQ; LGBTQ images; Perception; Perceptual process;

    Abstract : Background: Brands have started paying attention to brand authenticity since consumer demand for authenticity is increasing. Especially Gen Z is constantly seeking for authentic, inclusive, and diverse brands as they are the first generation to choose brands based on authenticity. READ MORE