Essays about: "LISA PÅLSSON"

Found 1 essay containing the words LISA PÅLSSON.

  1. 1. Online going offline : Why online fashion retailers expand through an offline strategy

    University essay from Akademin för textil, teknik och ekonomi

    Author : Therese Bövik; Lisa Pålsson; [2015]
    Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

    Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE