Essays about: "LITERATURE REVIEW OF CSR AS A MARKETING STRATEGY"

Found 2 essays containing the words LITERATURE REVIEW OF CSR AS A MARKETING STRATEGY.

1. 1. Matching Companies' CSR Efforts with Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Author : Elisabeth Lam; Souzan Meana; [2014]
   Keywords : Corporate Social Responsibility; sustainability; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

   Abstract : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. READ MORE

3. 2. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bibri Mohamed; [2008]
   Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE