Essays about: "LITERATURE in luxury"

Showing result 1 - 5 of 29 essays containing the words LITERATURE in luxury.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. Pension : maximera uttagen till pensionssparandet i lantbruksföretag

    University essay from SLU/Department of Work Science, Business Economics, and Environmental Psychology

    Author : Jakob Henningsson; [2019]
    Keywords : Pension; Räntefördelning; ökad lön; utdelning; pensionsspara; bolagsform; enskild firma; aktiebolag;

    Abstract : Många lantbrukare och egenföretagare pensionssparar väldigt lite. När man är ung tänker man ofta att det är långt till pensioneringen och skjuter upp pensionssparandet. De flesta med eget företag har ingen tjänstepension och behöver kompensera för detta bortfall. READ MORE

  3. 3. An Ex-Post Utilization Study of the Sino-Swiss Free Trade Agreement in the Swiss Watch Industry

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Lauro Daniele Muff; [2019]
    Keywords : Bilateral Trade; Free Trade Agreement; SSFTA; Watchmaking; Utilization Rate; Business and Economics;

    Abstract : This thesis contributes to the growing body of literature which examines the utilization of Free Trade Agreements (FTAs). The Sino-Swiss Free Trade Agreement (SSFTA) was not only China’s first FTA with a continental European country, but also a milestone for the Swiss foreign policy. READ MORE

  4. 4. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Martin Säterö; Albert Winter; [2019]
    Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

    Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

  5. 5. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation; Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE