Essays about: "LITERATURE in luxury"

Showing result 1 - 5 of 25 essays containing the words LITERATURE in luxury.

  1. 1. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation; Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  2. 2. Measuring and Analyzing Accessibility to Green-Blue Areas and Public Transportation : A study of Stockholm’s progress in achieving the United Nations Agenda 2030’s SDG 11

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Maureen McNamara; [2019]
    Keywords : urbanization; compact cities; Agenda 2030; Sustainable Development Goals SDGs ; accessibility; GIS; spatial analysis; statistical analysis; green-blue areas; public transportation; Södertörnsanalysen; Södertörnsmodellen; urbanisering; kompakta städer; Agenda 2030; Sustainable Development Goals SDGs ; hållbarhetsmål; tillgänglighet; GIS; rumslig analys; statistisk analys; grönblå områden; kollektivtrafik; Södertörnsanalysen; Södertörnsmodellen;

    Abstract : The rapid urbanization of populations from rural areas to cities calls for more sustainable focused urban planning to combat the negative effects of urban sprawl. The United Nations’ Agenda 2030 includes the 17 Sustainable Development Goals (SDGs) and 169 targets that aim to unite both developed and developing countries in transforming humanity and the planet for a more sustainable future. READ MORE

  3. 3. Limited edition: Collaborations between luxury brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lusiyana Ivanova Dimitrova; Linnea Björck; Alice Fregne; [2018]
    Keywords : Limited edition; luxury; co-branding; brand characteristics; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper. READ MORE

  4. 4. Nedåtgående vertikala produktlinjebreddningar : en litteraturstudie

    University essay from SLU/Dept. of Economics

    Author : Jonas Kibreab; Mattias Åkerblom; [2018]
    Keywords : marknadsföring; produktlinjebreddningar; varumärkeskoncept; vertikala; litteraturöversikt; marknadsandelar;

    Abstract : Nedåtgående vertikala produktlinjebreddningar (NVP) är ett sätt för företag att nå ut till konsumenter som inte har betalningsviljan för dess nuvarande produkter. NVP görs genom att minska kvaliteten på en produkt inom en viss produktlinje och sedan sälja den till ett lägre pris. READ MORE

  5. 5. Deconstruction 3.0 : A study of a guerrilla attack from within the postmodern fashion system by the post-Soviet collective of Vetements

    University essay from Stockholms universitet/Modevetenskap

    Author : Adrian Woloszyk; [2017]
    Keywords : Deconstruction; Fashion system; Fashion business model; Luxury; Brand image; Brand heritage; Griffe; Post-Soviet; Slow fashion; Vetements; Gvasalia; Volkova;

    Abstract : The aim of this thesis “Deconstruction 3.0” is to show how the third wave of deconstruction in fashion is deconstructing the second [postmodern] French luxury fashion system. READ MORE