Essays about: "LITERATURE in luxury"

Showing result 16 - 20 of 53 essays containing the words LITERATURE in luxury.

1. 16. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maya Hariz; [2022]
   Keywords : Blockchain Technologies; Luxury Fashion Brands; Value Creation; Collaboration; Value Co-Creation;

   Abstract : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. READ MORE

3. 17. Computational Verification of Illumination

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Poolla Bheemeswara Aravind; [2021]
   Keywords : Verification of illumination; Homogeneity evaluation; HDR image encoding; Image processing;

   Abstract : Background: Automobile lighting is a major function on any automobile to illuminate the road to let drivers and commuters see the road ahead. It also serves a variety of other purposes. However, it is now becoming a luxury design feature, with each automobile manufacturer having their own unique lamps. READ MORE

4. 18. When COVID-19 changes the rules: Interplay of innovation and crisis in the Luxury fashion industry : A Case Study of an Italian Fashion Brand: Herno

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : ELEN ASLANYAN; LIVIAN PESIGAN; [2021]
   Keywords : Innovation; crisis; COVID-19; digital transformation; luxury fashion industry; after-crisis impact; Innovation; kris; COVID-19; digital omvandling; lyx modebranschen; påverkan efter krisen;

   Abstract : The research study aims to delve deeper into analyzing the interplay between crisis and innovation to delineate the key drivers influencing innovation during the crisis. The literature review discusses innovations during the time of crisis and how they become long-term changes with systemic effects for the companies. READ MORE

5. 19. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

6. 20. From commercial product to art piece: luxury in the search of virtual exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
   Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

   Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE