Essays about: "LITERATURE in luxury"

Showing result 6 - 10 of 53 essays containing the words LITERATURE in luxury.

1. 6. Sustainability-oriented Business Model: An Analysis of Sustainable Practices in the Context of a Luxury Hotel

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Kiesha-Marie Min Yi Chong; [2023]
   Keywords : Hotel Industry; Luxury Hospitality; Practice Theory; Sustainable Business Model; Sustainability Initiatives; Sustainable Luxury;

   Abstract : Due to various ongoing environmental crises, there is an urgent need for sustainable solutions and initiatives, as it has become an imperative criterion for businesses to include in their operations. Further, the hospitality sector is a multibillion-dollar industry and has a great impact on not only the economy, but the environment as well. READ MORE

3. 7. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Mariam Elsayed; [2022]
   Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

   Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

4. 8. Increasing Brand Accessibility Without Compromising Brand Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
   Keywords : Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

   Abstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE

5. 9. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

6. 10. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
   Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE