Essays about: "LOYALTY THEORy"
Showing result 1 - 5 of 109 essays containing the words LOYALTY THEORy.
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1. The Interrelation of Punitiveness, Morality, and Socio-demographics
University essay from Göteborgs universitet/Institutionen för psykologiAbstract : This study explores the relationship between morality (in the form of the moral foundations theory) and punitiveness. Specifically, the aim of the study is to replicate earlier findings of Silver and Silver (2017), who found a positive correlation between the moral valuing of authority, loyalty, and purity (labelled together as the binding foundations), and punitiveness. READ MORE
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2. Love is all you need - Defining the concept of love brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE
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3. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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4. DIVIDED LOYALTY AMONG IMMIGRANTS WITH DUAL CITIZENSHIP: A CASE STUDY OF IMMIGRANTS IN MALMO WITH DUAL CITIZENSHIP
University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)Abstract : The expansion of globalization continues to increase the rate at which people move across borders, work and live in countries different from their countries of origin. To ease the migration and integration of immigrants, several countries now offer dual citizenship to their citizens and immigrants willing to naturalize in their country. READ MORE
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5. Värdepåverkande faktorer i lantbrukskooperativa företag : en studie om medlemmars upplevda värde av skogs- och lantbrukskooperativ
University essay from SLU/Dept. of EconomicsAbstract : Majoriteten av Sveriges jordbruksföretag drivs av få personer, vilket till stor del är tack vare den tekniska utvecklingen av maskiner som idag ersätter mycket fysiskt arbete. Sedan år 1990 har antalet jordbruksföretag i Sverige minskat med 39 % till följd av en hård konkurrens från både utlandet och stora bolag nationellt. READ MORE