Essays about: "LUÍSA CUNHA"

Found 2 essays containing the words LUÍSA CUNHA.

  1. 1. The use of digital technologies to improvethe post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : LUÍSA CUNHA; DELILA KIDANU; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Luisa Cunha; Delila Kidanu; [2017]
    Keywords : Customer engagement; customer experience; digital marketing; digital transformation; experience economy; post-purchase phase;

    Abstract : Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow companies to capture more data about their customer through different sources and by having the digital capabilities to transform this data into knowledge, companies can offer better products and personalized experiences. READ MORE