Essays about: "Ladan Moradi"

Found 1 essay containing the words Ladan Moradi.

  1. 1. Customer Loyalty Research : Can customer loyalty programs really build loyalty?

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Maiju Romppanen; Cecilia Kellgren; Ladan Moradi; [2007]
    Keywords : Customer loyalty programs; customer clubs; Customer relationship management; customer loyalty; loyalty; Relationsmarknadsföring; Kundlojalitets program; Kundlojalitet; Loja-litet; detaljhandel;

    Abstract : Background: During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. READ MORE