Essays about: "Lamei Tang"

Found 1 essay containing the words Lamei Tang.

  1. 1. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Karin Karlsson; Lamei Tang; [2021]
    Keywords : Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

    Abstract : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. READ MORE