Essays about: "Language of marketing"

Showing result 1 - 5 of 90 essays containing the words Language of marketing.

  1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Hampus Ekman; Erik Strand; [2024]
    Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

  3. 2. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  4. 3. FIRMS AND BUSINESS GRADUATES: EXPLORING CAREER DEVELOPMENT, TALENT ACQUISITION, AND PERCEPTIONS ON EMPLOYABILITY SOFT SKILLS

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Nuru Aidan Silikale; Melia Zinou; Jiranan Khamphai; [2023]
    Keywords : Firms; Business Graduates; Soft skills; Career Development; Talent Acquisition;

    Abstract : Purpose:                            To explore how firms attract and develop newly graduated business students and review the different marketing strategies that firms use to promote different career paths to newly graduated business students. Additionally, the paper aims to examine the soft skills that hiring firms consider important and explore the perceptions of recent business graduates regarding soft skills and employability. READ MORE

  5. 4. Evaluation of Rust Codebases Using Public Information

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Emil Eriksson; [2023]
    Keywords : Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

    Abstract : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. READ MORE

  6. 5. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Malin Uhlander; [2023]
    Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE