Essays about: "Large audiences"

Showing result 1 - 5 of 14 essays containing the words Large audiences.

  1. 1. Communication Strategies and Personal Branding in Webcasting. The cases of four early-movers on YouTube: Casey Neistat, Grace Helbig, Chase Jarvis, and Gary Vaynerchuk

    University essay from Malmö universitet/Kultur och samhälle

    Author : Celina Valverde; [2019]
    Keywords : YouTube; Personal Brand; Persuasive Discourse; Webcasting;

    Abstract : Both everyday people and professionals like the four case studies presented in this thesis are now more than ever before capable of bypassing the intermediaries and reach large audiences by broadcasting their content online – often free of charge – with YouTube being the most widely democratised information medium in the popular social media landscape. Being an YouTuber or even a webcaster is an interactive process between creators and niche audiences based on the creation of a strong personal brand, a community of peers, collaborative models, the use of a persuasive discourse, and a narrative around authenticity. READ MORE

  2. 2. Frames of climate change skepticism : A comparative framing analysis of climate change skeptics in Sweden and the world.

    University essay from Södertörns högskola/Miljövetenskap

    Author : Laura Linnala; [2019]
    Keywords : climate change skepticism; Klimatupplysningen; blog; comparative framing analysis; rhetorics;

    Abstract : We live in a time of changing climate and global warming, creating an urgency for policy- and societal ameliorative action. Increasing climate change skepticism in the Anglo-Saxon parts of the world as well as in Europe risks delaying urgent actions needed. READ MORE

  3. 3. ‘I am luckily not the only one’: Analyzing the readers’ interpretations of texting advice in women’s magazines

    University essay from Malmö universitet/Kultur och samhälle

    Author : Judith Pörschke; [2018]
    Keywords : Women’s magazines; Feminist media theory; Reception study; Decoding; Texting advice; Audience study;

    Abstract : The aim of this master thesis is to contribute to a more profound knowledge of women's magazine reading by giving insights into the readerships’ interpretations of magazine texts. Three different dimensions of interpretation were thereby identified: the relation to the audiences’ own situations in life, the audiences’ reflections on their prior experiences, and the emerging emotions in the interpretation process. READ MORE

  4. 4. Linguistic uncertainty in meteorological forecastsfor Russian speaking audiences : A comparative study between televised weather forecastsand seasonal outlooks of the Northern Eurasian ClimateOutlook Forum

    University essay from Högskolan Dalarna/Ryska

    Author : Freja S. E. Vamborg; [2018]
    Keywords : Russian; linguistics; linguistic markers; uncertainty; communication; communication guidelines; climate; meteorology; weather forecasts; seasonal forecasts;

    Abstract : In order to make informed decisions, we need to resort to various types of information and we need to know how uncertain this information is. A commonly used source for information and subsequent action is weather forecasts. READ MORE

  5. 5. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Valentin Granjon; Romain Benedic; [2017]
    Keywords : Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

    Abstract : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. READ MORE