Essays about: "Large audiences"

Showing result 6 - 10 of 24 essays containing the words Large audiences.

  1. 6. IS THE MEDIA DIVIDING US? A Panel Data Analysis on the Relationship Between Media Fragmentation and Mass Polarization in 71 Democracies (2000-2018)

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Samuel Larsson; [2022-06-17]
    Keywords : mass polarization; media fragmentation; electoral system; income inequality; panel data;

    Abstract : Mass polarization as a phenomenon that divides the electorate on political and societal issues is on the rise globally, and its negative consequences for the well-being of a polity are well documented. Literature on the drivers of these upward trends frequently blame income inequality and immigration for polarizing the masses. READ MORE

  3. 7. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  4. 8. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jade Verplancke; Noémie Gelati; [2022]
    Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

    Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

  5. 9. Engaging with female stand-up comedians in Rock & Roast 3 : Genres, Gender and Women’s humor

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Wen Zhao; [2021]
    Keywords : Social Sciences;

    Abstract : This research bears the research gaps of Chinese stand-up comedy and female stand-up comedians in mind, aiming to contribute to the lesser researched field of Chinese female stand-up comedy. Audience research is the bedrock of this research which sheds light on how audiences define, interpret and evaluate the genre of stand-up comedy and female stand-up comedy. READ MORE

  6. 10. ”This isn’t a gold rush, it’s an arms race" : A critical discourse analysis of 2019’s “streaming war(s)” discourse in television trade press

    University essay from Stockholms universitet/JMK

    Author : Julia Lindblom; [2021]
    Keywords : Streaming wars; trade press; ideology; power geometry; television industry; SVOD; Netflix;

    Abstract : Streaming services such as Netflix have changed how television is produced and consumed. In 2019, the online video on demand market was topical, with big launches such as Disney+ and Apple TV+. This period in the streaming market was popularized in the press as the “streaming war(s). READ MORE