Essays about: "Lars Andreasson"

Found 1 essay containing the words Lars Andreasson.

  1. 1. Online Marketing : A study of users’ attitudes in the context of Blogs and Communities

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Farshad Rahavard; Lars Andreasson; [2008]
    Keywords : Online marketing; Blogs; Communities; Attitude-towards-the-ad; Attitude-towards-the-site; Acceptance theory; Relationship marketing;

    Abstract : The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. READ MORE