Essays about: "Lars Hottentot"

Found 1 essay containing the words Lars Hottentot.

  1. 1. Investigating the Barriers Small Independent Retailers Must Overcome to Enter E-commerce in Sweden

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Lars Hottentot; [2017]
    Keywords : e-commerce; independent retailers; barriers; Technology Acceptance Model; web-shop;

    Abstract : In today’s society, it is increasingly important for retailers to have an online presence, yet the adoption rate of e-commerce by small retailers is still lagging behind the that of larger retailers. This is due to the difficulty small retailers have to overcome the barriers to develop their web-shops, such as cost and time. READ MORE