Essays about: "Larysa Metanchuk"

Found 1 essay containing the words Larysa Metanchuk.

  1. 1. Engaging Action : A Systemic Approach to Communication Design of Social Marketing Campaigns for Behaviour Adoption

    University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Author : Rebecca Dahl; Larysa Metanchuk; Steve Marshall; [2010]
    Keywords : behaviour; social marketing campaign; communication; sustainability; Framework for Strategic Sustainable Development FSSD ; planning process;

    Abstract : Shifting towards sustainability in environmental, social and economic systems is an urgent concern for society today. In order to contribute to this, the thesis focuses on behaviour orientated social marketing campaigns, which can complement the broader changes required. READ MORE