Essays about: "Laura Aho"

Found 1 essay containing the words Laura Aho.

  1. 1. Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Salla Jaatinen; Laura Aho; [2020]
    Keywords : Online travel purchases; Travel recommendations; Travel preferences; Consumer behavior; Influencer marketing; Instagram;

    Abstract : Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. READ MORE