Essays about: "Laura Kirchhausen"
Found 1 essay containing the words Laura Kirchhausen.
1. Gender Role Stereotypes in Toy Commercials : A Two-Country Comparison Based on the Level of Gender EqualityUniversity essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik
Abstract : A sample of 383 toy commercials aired on Nickelodeon Sverige were coded over the duration of two weeks concerning the type of toy, gender portrayal, number of children of both gender, the dominant kind of interaction, the dominant kind of setting and gender orientation. The results were then compared with findings from a previous study conducted in the United States that used the same method to determine a possible relationship between the way the commercials were designed and the two countries' levels of gender equality. READ MORE