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Found 2 essays matching the above criteria.

1. 1. Social Influence and Book Reviews

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Laurie Watts; [2015]
   Keywords : word-of-mouth; consumer behaviour; eWOM; social influences; social media; c2c interactions;

   Abstract : Review collecting websites are a relatively new phenomenon providing the ability to collect and publish word of mouth information on a scale that was not possible before. Offline methods of evaluating the credibility of the source are unavailable, so users use various other strategies to evaluate trustworthiness. READ MORE

3. 2. The Expatriates’ Acculturation Process : Individual Differences Within the Social Context

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Beata Gullberg; Laurie Watts; [2014]
   Keywords : Acculturation; Activity theory; CHAT; Cultural learning; Expatriate; Sociocultural adaptation; Work locus of control;

   Abstract : As expatriation and cross-border assignments have become increasingly frequent, so has the need for research on what makes a successful expatriate. The objective of this study is to further understand the working expatriate’s acculturation process, which is the process of learning and acquiring the requisite skills to successfully inhabit a new cultural realm. READ MORE