Essays about: "Le Linh Nguyen"

Found 3 essays containing the words Le Linh Nguyen.

  1. 1. Western fast fashion brands in the eyes of Vietnamese millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : To Linh Nhan; Minh Tinh Le; [2019]
    Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

    Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

  3. 2. Cultural adaptation of Unilever in Vietnam

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Kim Chung Nguyen; Le Linh Nguyen; [2012]
    Keywords : culture; vietnamese culture; unilever; cultural adaptation; hofstede; corporate culture; national culture; hofstede s cultural framework;

    Abstract : The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. READ MORE

  4. 3. Lễ Cúng Cá Ông : the Beliefs and Traditional Worship of the Fishermen in Central Việt Nam

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Sandra Lantz; [2007]
    Keywords : whale religion; whale worship; Cá Ông; religion and cult; Việt Nam; grounded theory; animism; whale cult; le culte des baleines; la religion des baleines; religion et culte; Viétnam; théorie base; l’animisme; religionsantropologi; Vietnam; valkult;

    Abstract : The purpose of this project, as a minor field study, is to study the fishermen and their beliefs and worship in Việt Nam. Since the worship of the fishermen exists all along the coast from the Gulf of Thailand in the south to Ha Long Bay and beyond in the north, the study is concentrated to the coastal area of central Việt Nam – that is in the Quảng Nam surroundings, mainly Hội An but also Đà Nẵng. READ MORE