Essays about: "Le Phuoc Luong"

Found 2 essays containing the words Le Phuoc Luong.

1. 1. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam

   University essay from Handelshögskolan vid Umeå universitet

   Author : Chun Tsen Ou; Le Phuoc Luong; [2012]
   Keywords : iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences;

   Abstract : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. READ MORE

3. 2. Behavioral factors influencing individual investors´ decision-making and performance. : A survey at the Ho Chi Minh Stock Exchange

   University essay from Handelshögskolan vid Umeå universitet

   Author : Le Phuoc Luong; Doan Thi Thu Ha; [2011]
   Keywords : Behavioral finance; Vietnam; Ho Chi Minh Stock Exchange; Behavioral factors influencing investors’ decisions; Investment performance;

   Abstract : Although finance has been studied for thousands years, behavioral finance which considers the human behaviors in finance is a quite new area. Behavioral finance theories, which are based on the psychology, attempt to understand how emotions and cognitive errors influence individual investors’ behaviors (investors mentioned in this study are refered to individual investors). READ MORE