Essays about: "Lea Henrike Engling"
Found 1 essay containing the words Lea Henrike Engling.
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1. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. READ MORE
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