Essays about: "Leadsgenerering"

Found 2 essays containing the word Leadsgenerering.

1. 1. Data driven customer insights in the B2B sales process at high technology scaleups

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : HANNA STRÖMBERG; [2021]
   Keywords : B2B; selling; data driven; customer insights; presentation; scaleup; sales process; B2B; försäljning; datadrivna; kundinsikter; presentation; scale up; försäljningsprocessen;

   Abstract : When scaling a company it is important to implement customer insights to achieve growth of revenue. Understanding and defining a suitable B2B sales process has also been shown to play an important part in enhancing sales, and traditional processes include multiple steps performed by sales representatives. READ MORE

3. 2. Systematising early evaluation of potential acquisition targets of PE investments : A research model for decision making influenced by information asymmetry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Erik Halvord; Maja Wassén Fagerberg; [2019]
   Keywords : Deal sourcing; M A; private equity; multi criteria decision making; fuzzy set theory; information asymmetry; Leadsgenerering; M A; riskkapital; multi criteria decision making; fuzzy set-teori; informationsasymmetri;

   Abstract : Acquisitions are a major part of the growth and evolution of companies within varying markets. They are conducted under various circumstances with differing aims and rationales, and for different purposes. This thesis focuses on acquisitions carried out by serial investors acting in a private equity market. READ MORE