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Showing result 1 - 5 of 10 essays matching the above criteria.

1. 1. Lean Startup as a Tool for Digital Business Model Innovation : Enablers and Barriers for Established Companies

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Maja Beisheim; Charline Langner; [2021]
   Keywords : Lean Startup; Digital Buisness Model Innovion; Business Models; Agile Methods; Business Experimentation; Established Companies;

   Abstract : Background: The rapidly changing world of digital technologies forces many companies to undertake a digital shift by transforming existing business models into digital business models to achieve sustainable value creation and value capture. Especially, for established companies, that have been successful leaders before the dot-com bubble (1995-2000) and whose business models have been threatened by the emergence of digital technologies, there is a need for a digital shift. READ MORE

3. 2. Sustainability Impact Validation in the Early Stage of Digital Service Innovation : A Case Study of Digital Mobility Startup

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Athira Rajan; Rona Fajar Imansyah; [2021]
   Keywords : ;

   Abstract : The current business world and customer buying behaviour are strongly considering the environmental, social and economic impact. Several countries have come forward with sustainability visions and policies across all sectors which makes sustainability a mandatory requirement for all organizations including startups. READ MORE

4. 3. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE

5. 4. Lean Startup Approach to Develop Ideas for Internal Systems and Processes : Creating Guidelines for Working with Ideas within Software and Service Companies

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Sandra Waldenström; [2018]
   Keywords : ;

   Abstract : Creating innovations has becoming increasingly important due to the digital transformation of the business world. In order to create innovations, the Lean Startup approach has been successfully used. It is an approach for quickly evaluate ideas to see if there is any business case behind them. READ MORE

6. 5. The Lean Startup Method - A golden ticket to success or a vision killer?

   University essay from Lunds universitet/Innovationsteknik

   Author : Louise Kullmar; Inanna Lallerstedt; [2017]
   Keywords : The Lean Startup; Advantages and Limitations; Zero to One; Customer development; Lean; Eric Ries; startup; business model; business development; entrepreneurship; Technology and Engineering;

   Abstract : This thesis aims to investigate the advantages and limitations of the lean startup method. Eric Ries published the book The Lean Startup in 2011 and it quickly became popular among entrepreneurs and business developers. READ MORE