Essays about: "Leanne Johnstone"

Found 5 essays containing the words Leanne Johnstone.

1. 1. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Hekmat Bsirini; Moe Gamil Hashem; Hasitha Gayathri Jayasinghe; [2021]
   Keywords : disruptive innovation - healthcare - business model - digitalization - business model innovation.;

   Abstract : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. READ MORE

3. 2. The influence of guerrilla marketing on consumers’ purchasing behavior

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
   Keywords : ;

   Abstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE

4. 3. Exploring budgeting as an underlying guidance tool for the management of externally induced crises

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Naomi Akelmu; Mihaela Dafinova Mihaylova; [2021]
   Keywords : crisis management; sensemaking; strategy; strategizing; organizational learning; budgeting;

   Abstract : Date: 02.06. READ MORE

5. 4. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
   Keywords : Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

   Abstract : Date: 02.06. READ MORE

6. 5. Environmental CSR application in geographically disparate contexts: the Scandinavian cooperative advantage? : An investigative study into the role of stakeholder theory for competitive advantage within the European construction industry.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Leanne Johnstone; Elinor Svärd-Sandin; [2016]
   Keywords : Corporate Sustainability; CSR; Environmental CSR; Environmental Management; Stakeholder Theory; Scandinavian Cooperative Advantage;

   Abstract : Currently, the environmental parameters of CSR are receiving more academic, institutional, societal and organisational attention as being paramount to competitive advantage, alongside the traditional economic and social concerns. The challenge for firms now is to balance considerations between all five facets of CSR - stakeholder, social, economic, degree of voluntariness and environmental - and fundamentally, the two approaches of shareholder and stakeholder; whereby the shareholder is, in effect, a stakeholder, and the stakeholder is a dimension of CSR. READ MORE