Essays about: "Legislation and Betting"

Found 2 essays containing the words Legislation and Betting.

1. 1. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Emil Granath; August Carlander; [2020]
   Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

   Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

3. 2. Internet Gambling and Marketing Law in Sweden

   University essay from Lunds universitet/Juridiska institutionen

   Author : Anna Påhlsson; [2004]
   Keywords : Marknadsrätt; Law and Political Science;

   Abstract : Cross-border commerce involves problems not only in respect of Private Law but also within the field of Marketing Law. During the end of the year 2002 and during the year 2003, several messages by foreign betting companies could be seen in the Swedish press. READ MORE