Essays about: "Legitimization Strategies"

Found 5 essays containing the words Legitimization Strategies.

  1. 1. An approach to manage corporate scandals : Legitimizing negative incidents in CSR-reports

    University essay from Karlstads universitet; Karlstads universitet

    Author : Mithila Quader; Sara Lidén; [2018]
    Keywords : ;

    Abstract : Background: The relationship between CSR-reports and legitimacy has been on-going from the very beginning that businesses started to report on sustainability related issues. Prior research suggest that businesses can enhance their competitive edge by maintaining legitimacy through CSR-reports. READ MORE

  2. 2. “A WORLD-CLASS UNIVERSITY” A legitimation analysis of five Swedish universities’ information brochures in English

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Emelie Kauppala; [2017-06-08]
    Keywords : text analysis; discourse; higher education; CDA;

    Abstract : The purpose of this study is to investigate how the University of Gothenburg, Lund University, Stockholm University, Umeå University and Uppsala University – five of the biggest universities in Sweden in terms of enrollment – legitimize Swedish higher education in their information brochures in order to attract international students. The study is mainly based on Theo van Leeuwen’s theory and model (2007) of legitimation, and a legitimation analysis is conducted with the aim of finding out which legitimation strategies the five universities use to explain and justify their practices. READ MORE

  3. 3. Place branding and the case of social inclusion: a place made of people for the people

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anna Snellman; [2017]
    Keywords : place branding; residents; symbolic interactionism; political framework of a place; communication; democracy; human rights; Social Sciences;

    Abstract : This master thesis examines disabled residents’ roles as citizens in a place branding process within the political framework of a place. This is in line with the resident approach in a political context within the research field of place branding. READ MORE

  4. 4. Strategy Formulation Process in Crisis Management : Volkswagen Case Study

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Ayham Abuhajaj; George Lampis; [2017]
    Keywords : Crisis Management; Legitimacy; Legitimization Strategies; Corporate Social Responsibility; Stakeholder Theory; Situational Crisis Communication Theory; Strategy Formulation Process; Paradox;

    Abstract : Aim: The aim of this study is to understand what strategies are used over time by a company facing a transgressional CSR crisis, in order to regain legitimacy, and towards which stakeholder group these strategies are directed. Methods: In order to achieve our aim, Qualitative case study based on secondary data published by Volkswagen as well as news articles were used to identify what strategies the company used over time. READ MORE

  5. 5. Working for change: experiences of Danish and Swedish diversity consultants

    University essay from Lunds universitet/Genusvetenskapliga institutionen; Lunds universitet/Master of Science in Social Studies of Gender; Lunds universitet/Graduate School

    Author : Ronja Mannov Olesen; [2015]
    Keywords : gender studies; feminist organization studies; Workplace diversity; diversity consultant; Denmark; Sweden; critical diversity studies; Social Sciences;

    Abstract : The six participants, two in Sweden and four in Denmark, interviewed for this thesis are all organizational outsiders: they consult organizations on how to create diverse workplaces. The empirical, qualitative material is analyzed within an interdisciplinary framework consisting of feminist, queer, anti-racist, affect and critical diversity theories. READ MORE