Essays about: "Lejla Isanovic"

Found 1 essay containing the words Lejla Isanovic.

  1. 1. Rebranding - A Possibility without Risk? : A Case Study of Circle K

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lejla Isanovic; Olivia Rotkirch; [2018]
    Keywords : Branding; Acquisition; Rebranding; Customer mindset; Customer loyalty; Brand equity; Customer satisfaction;

    Abstract : Background: The number of acquisitions is continuously increasing andthey are often an important source for competitive advantage. Meanwhile, acquisitions can be a hazardous investment and many do not succeed in creating the expected value. When seeking value creation, corporations can occasionally rebrand in the company. READ MORE