Essays about: "Lena Dickhut"

Found 1 essay containing the words Lena Dickhut.

  1. 1. BUSINESS CASE DEVELOPMENT : CATEGORIZATION  AND  CHALLENGES

    University essay from KTH/Nationalekonomi

    Author : LENA DICKHUT; [2016]
    Keywords : business case; price forecasting; demand forecasting; quantity forecasting; new product launch;

    Abstract : Every new product launching industrial company faces the difficulties of forecasting future success or failure of a new product before launch. Before launch it is common to develop a business case in order to estimate future quantities and set prices. READ MORE