Essays about: "Lena Marie Kurenbach"

Found 1 essay containing the words Lena Marie Kurenbach.

  1. 1. The Art of Interaction – Engaging with Customers in Online Co-Creation Activities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Marie Kurenbach; Gediminas Norgela; [2015]
    Keywords : social media features; customer co-creation; online co-creation; company-customer interaction; DART model; Business and Economics;

    Abstract : Over decades companies co-created products together with customers. The rise of social media has created new possibilities of collaboration and changed the way how companies can interact with customers. READ MORE