Essays about: "Lena Phung"

Found 1 essay containing the words Lena Phung.

  1. 1. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lena Phung; Luning Qin; [2018]
    Keywords : social media influencer; influencer; beauty industry; influencer marketing; typology of influencers;

    Abstract : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. READ MORE