Essays about: "Lena Romlin"

Found 1 essay containing the words Lena Romlin.

  1. 1. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Adesola Adegboye; Lena Romlin; [2011]
    Keywords : B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

    Abstract : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. READ MORE