Essays about: "Lena Schumacher"
Found 3 essays containing the words Lena Schumacher.
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1. Dark personality traits explain individual differences in organizational preferences
University essay from Lunds universitet/Institutionen för psykologiAbstract : Research in personality psychology has shown that individuals choose careers led by their personality. More specifically, dark personality traits seem to drive people towards specific environments—with detrimental effects in the workplace. READ MORE
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2. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE
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3. Can a Legitimacy Crisis Ruin Brand Authenticity?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim of this study is to explore the effect of changes within traditional production methods, caused by legitimacy crises, on brand authenticity. Design/Methodology/Approach: This research is based on a multi-case study within the leather, ivory and fine wine industry. READ MORE